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Sky News and Sky Sports launch a channel on Snapchat Discover

Sky has announced that it's launching on Snapchat Discover to provide news and sports to millions of young people across the UK and Ireland.

Snapchat Discover is a fresh and creative platform to present news stories on mobile devices.

Each afternoon Sky News and Sky Sports will publish 6-10 'snaps', each using a combination of images, video and text.

The snaps are headlined by a ten-second telling of the story, and users can choose to explore the story further by scrolling down, or visit the next story by swiping sideways.

John McAndrew, Director of News Output for Sky News, stated: "Our partnership with Snapchat is very exciting. We can reach a whole new audience hungry for news in a concise and creative form on a platform they already enjoy."

Snapchatters who already have the most recent version of the app on their phone will automatically see the Sky channels in the Discover section of the application.

Source: Digital Spy 

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